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Click around to view my portfolio and blog, where I document my work and life as a PR professional in Indianapolis.
As an intern at Dittoe Public Relations, I put together a targeted media list of national fashion and lifestyle writers, wrote and sent an email pitch, followed up with reporters, sent product and worked with reporters to secure coverage for the LIDS New Era MLB x Levi Collection.
This article by InStyle's Lashauna Williams was a successful piece of earned media I secured from pitch to publication for LIDS.
The piece has an advertising equivalency of nearly $4,000 and an estimated readership of more than 2 million.
Read it here.
My targeted Lake Forest and Chicago-area media list and pitching lead to three pieces of secured coverage for the Evan Scholars Foundation, including this article in the Chicago Tribune.
The piece has an advertising equivalency of nearly $15,000 and an estimated readership of more than 7.5 million.
Read it here.
Although the writer was uninterested in the initial pitch, offering an alternative angle lead to this piece of secured coverage in Imbibe, a niche, bi-monthly magazine for people interested in the many aspects of drinking.
Imbibe reaches more than 65,000 monthly readers.
Read it here.