http://ashleyeshuler.com/design-gallery daily 0.75 2017-10-16 https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/t/59e40a95914e6b0711a0aa0a/1508116702393/ design gallery Layer-by-layer infographic design For a project in my online design class, we were assigned to create a "how to" diagram from a set of themes. My terrarium construction was a play on the "how to plant a garden" theme. The purpose of the project was to create a complex visual showing the detailed workings of something in graphic form over a three-week period. Click the image (or here) to see the full design. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/5879b23e59cc68c821a9224e/587a5af21b631b453a34dac5/1508116702393/terrarium_design.png design gallery Layer-by-layer infographic design For a project in my online design class, we were assigned to create a "how to" diagram from a set of themes. My terrarium construction was a play on the "how to plant a garden" theme. The purpose of the project was to create a complex visual showing the detailed workings of something in graphic form over a three-week period. Click the image (or here) to see the full design. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/5879b23e59cc68c821a9224e/587a5eeeb8a79b66d3f92bfe/1484677362687/nuvo_design.png design gallery NUVO advertisement series I wrote the copy for and designed three advertisements that were published in NUVO as part of WFYI's national Chasing the Dream project. I had to pay attention to sizing and advertising design practices while creating it with Adobe Illustrator and InDesign. The purpose of the advertisements was to promote the project's "No Limit" on-air episodes that discussed the issue of poverty in Indianapolis. Click the image (or here) to see all the ads. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/5879b23e59cc68c821a9224e/59e04b452aeba591a59ddf21/1507871897772/cover.jpg design gallery The Franklin cover design As executive editor of The Franklin, Franklin College's student news source, I design the front page of each news magazine issue. This design is a simple and impactful way to illustrate the issue's lead story about rising sexual assault reports on campus. Flip through the issue here. Click the image (or here) to see the cover. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/5879b23e59cc68c821a9224e/58856f7e725e25a578ce4dfb/1485141119435/booklet_main.png design gallery Article booklet page design For this project in my page design class, we chose an academic article that would portray a certain mood and translated it to a readable booklet. All of the images came from a mood board we created using various magazine square cut-outs that we scanned onto the computer to use in our compositions to go along with the words. Click the image (or here) to see the full booklet. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/5879b23e59cc68c821a9224e/58856d47bf629a055af69a9e/1485139566418/icons_main.png design gallery Mock college website icons In my web design course, we designed a mock icon system for the college's website and focused on creating unity between the items in color, line, shape and placement. Click the image (or here) to see the final icon designs. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/5879b23e59cc68c821a9224e/587adccd3e00be29d4b5eb54/1508117141367/Screen+Shot+2017-01-14+at+6.13.35+PM.png design gallery Boutique rack card As part of Brick Street Boutique's redesign, I created a rack card that is distributed at special events and placed in each customer bag. The purpose of the card is to promote the boutique brand and connect customers to the website and social media channels. I also designed a retractable banner and business owner business cards that mirror this design. Click the image (or here) to see the full card. http://ashleyeshuler.com/writing-1 daily 0.75 2017-10-16 https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/t/59e40ad512abd973b36d1f6b/1484677233088/ writing gallery Encounter: Meet the Classical Revolution From time to time, I write articles for Indianapolis Monthly's "Encounter" page as freelance projects. The page details the scene of a little-known group or performance in the city. I crafted this article by traveling to Chatterbox Jazz Club and spending the night observing the sights and sounds of the off-the-clock Indianapolis Symphony Orchestra musicians. Read it here. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/5879a9b203596eda8aaff250/5879aa323a0411c5027d6c65/1484677233088/Screen+Shot+2017-01-13+at+8.38.22+PM.png writing gallery Encounter: Meet the Classical Revolution From time to time, I write articles for Indianapolis Monthly's "Encounter" page as freelance projects. The page details the scene of a little-known group or performance in the city. I crafted this article by traveling to Chatterbox Jazz Club and spending the night observing the sights and sounds of the off-the-clock Indianapolis Symphony Orchestra musicians. Read it here. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/5879a9b203596eda8aaff250/59e048f4197aea1a0ab85441/1508116991920/tori.jpg writing gallery Daughter’s death by suicide spurs mother to action During my immersion semester for the Pulliam School of Journalism at the Indiana Statehouse, I wrote several in-depth stories about complex and dark issues, including this piece about two bills aimed to establish programs and resources to reduce youth suicides in the state. I spent hours interviewing and photographing the subject of the article, Lana Swoape, in her home, as well as conducting immersive research and additional interviews about the legislation. Read it here. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/5879a9b203596eda8aaff250/5879aa3e6b8f5bc21a1a2308/1508117205408/soap_rocks_11_2_2012_1_grande.jpeg writing gallery Hot List: Stylish Ice Scraper, “Jimi” Jacket, and more Indianapolis Monthly publishes a weekly "Hot List" with coveted apparel, beauty and home items. This article was particularly fun for me because of my interest in women's fashion. I scouted the products around the city. I challenged myself to use strong verbs and short phrases to make this article as succinct and catchy as possible. Read it here. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/5879a9b203596eda8aaff250/5879aa11579fb30248862f49/1484677147780/snapchat_medium_feature.jpg writing gallery Student suspended one semester over inappropriate Snapchats I worked on this breaking story as the news editor for The Franklin, the student newspaper at Franklin College. I worked on-deadline to get multiple interview sources to make the Friday print edition, as well as update the story online. The story continues to be one of The Franklin's top-clicked and shared articles on the website. Read it here. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/5879a9b203596eda8aaff250/5879aa44d482e9504a18ec54/1484677164798/tcm.jpg writing gallery 5 Life Lessons From the Teenage Mutant Ninja Turtles During my internship at The Children's Museum of Indianapolis, I wrote a few ready-to-run articles like this one. This particular article was published in Indy's Child magazine as both a promotional and public relations piece for an upcoming museum exhibit about the Ninja Turtles. Read it here. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/5879a9b203596eda8aaff250/5879aa3b9de4bbb43fe1cea4/1484677187022/Screen+Shot+2017-01-13+at+10.52.55+PM.png writing gallery Curious Indy: Indianapolis’ 10 Most Iconic Local Commercials In addition to my daily radio news story assignments during my internship at 90.9 WFYI-FM, I put up a voting round for the station's "Curious Indy" series, where people submit questions about what they wonder about Indianapolis. For this article, I answered: "Every city has those local commercials everyone grew up with. What could be seen as Indy’s most iconic ad campaign?" The article required a lot of calls and research, including locating hard-to-find footage of the "Hudnut Hook," which the Hudnut foundation didn't have film of at the time. I also conducted numerous interviews for sidebar stories with living local commercial legends to translate to both audio and print stories. Read it here. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/5879a9b203596eda8aaff250/5879a9c4e4fcb54334f80756/1484368388139/Screen+Shot+2017-01-13+at+8.38.22+PM.png writing gallery - Encounter X http://ashleyeshuler.com/online-gallery daily 0.75 2017-10-16 https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/t/59e4078f914e6b0711a0887a/1484677738117/ web gallery Brick Street Boutique email campaigns I use InDesign and MailChimp to write and design email campaigns for Brick Street Boutique's special events and sales. I created this campaign to promote the boutique's website launch, as well as the Cyber Monday sale. Each campaign is dispersed to more than 400 customer addresses. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/587a88312994ca23948b87f2/587a888659cc68c821af018b/1484677738117/bsb_design.jpg web gallery Brick Street Boutique email campaigns I use InDesign and MailChimp to write and design email campaigns for Brick Street Boutique's special events and sales. I created this campaign to promote the boutique's website launch, as well as the Cyber Monday sale. Each campaign is dispersed to more than 400 customer addresses. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/587a88312994ca23948b87f2/587aa9f7f7e0ab6a70192a92/1508116367957/Screen+Shot+2017-01-14+at+12.26.49+PM.png web gallery Chasing the Dream website While working as an intern at WFYI-FM on the national PBS Chasing the Dream: Poverty and Opportunity in America initiative, I built the site that contained the main project pieces using Atavist. I also researched and wrote the introduction to set the scene of poverty in Indianapolis and made the infographics and maps with web tools. See the site by clicking on the picture (or here). https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/587a88312994ca23948b87f2/587aaae2b3db2bdabcf4398f/1484452178050/Screen+Shot+2017-01-14+at+5.46.35+PM.png web gallery Chasing the Dream social media campaign At WFYI-FM, I wrote and designed a social media campaign for a national Chasing the Dream initiative partnership. The plan was used as an internal document and detailed the project components, social media goals, online posting schedule and desired engagement outcomes. I wrote the copy and created graphics for nearly 20 Twitter and Facebook posts promoting the new site online. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/587a88312994ca23948b87f2/587af39359cc68c821b3753c/1484677623995/fullsizerender.jpg web gallery IHSPA website upkeep As web editor for the Indiana High School Press Association, I work closely with the director to periodically update the website with new posts and photos and publish them to Facebook and Twitter. In this role, I also work and help create certificates for the association's annual fall convention. http://ashleyeshuler.com/earned-gallery daily 0.75 2017-10-16 https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/t/59e4098d9f8dcec5944f30e9/1507871997579/ earned gallery InStyle: This Collab Will Make You Rethink Baseball Caps As an intern at Dittoe Public Relations, I put together a targeted media list of national fashion and lifestyle writers, wrote and sent an email pitch, followed up with reporters, sent product and worked with reporters to secure coverage for the LIDS New Era MLB x Levi Collection. This article by InStyle's Lashauna Williams was a successful piece of earned media I secured from pitch to publication for LIDS. The piece has an advertising equivalency of nearly $4,000 and an estimated readership of more than 2 million. Read it here. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/59e03f42e9bfdf93ae04a005/59e03f97268b960ef91d5edc/1507871997579/caps.jpg earned gallery InStyle: This Collab Will Make You Rethink Baseball Caps As an intern at Dittoe Public Relations, I put together a targeted media list of national fashion and lifestyle writers, wrote and sent an email pitch, followed up with reporters, sent product and worked with reporters to secure coverage for the LIDS New Era MLB x Levi Collection. This article by InStyle's Lashauna Williams was a successful piece of earned media I secured from pitch to publication for LIDS. The piece has an advertising equivalency of nearly $4,000 and an estimated readership of more than 2 million. Read it here. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/59e03f42e9bfdf93ae04a005/59e044caf5e231eea54332f3/1507872083489/lakeforest.jpg earned gallery Chicago Tribune: WGA Caddie Academy Visits Lake Forest Police and Fire Departments My targeted Lake Forest and Chicago-area media list and pitching lead to three pieces of secured coverage for the Evan Scholars Foundation, including this article in the Chicago Tribune. The piece has an advertising equivalency of nearly $15,000 and an estimated readership of more than 7.5 million. Read it here. https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/59e03f42e9bfdf93ae04a005/59e0465a268b960ef91d9303/1508116877227/straws_use.jpg earned gallery Imbibe: Why Cocktail Bars Are Ditching Plastic Straws Although the writer was uninterested in the initial pitch, offering an alternative angle lead to this piece of secured coverage in Imbibe, a niche, bi-monthly magazine for people interested in the many aspects of drinking. Imbibe reaches more than 65,000 monthly readers. Read it here. http://ashleyeshuler.com/under-construction daily 0.75 2017-01-03 http://ashleyeshuler.com/contact daily 1.0 2018-12-26 https://static1.squarespace.com/static/56a4544cd8af10f9cc831156/t/57007577b654f934aed2a85a/1459650596950/IMG_7654.jpeg Contact