Indianapolis Monthly publishes a weekly "Hot List" with coveted apparel, beauty and home items. This article was particularly fun for me because of my interest in women's fashion and because I got to scout the products myself around the city.
I challenged myself to use strong verbs and short phrases to make this article as succinct and catchy as possible.
In addition to my daily radio news story assignments during my internship at 90.9 WFYI-FM, I put up a voting round for the station's "Curious Indy" series, where people submit questions about what they wonder about Indianapolis.
For this article, I answered: "Every city has those local commercials everyone grew up with. What could be seen as Indy’s most iconic ad campaign?"
The article required a lot of calls and research, including locating hard-to-find footage of the "Hudnut Hook," which the Hudnut foundation didn't have film of at the time. I also conducted numerous interviews for sidebar stories with living local commercial legends to translate to both audio and print stories.
I worked on this breaking story as the news editor for The Franklin, the student newspaper at Franklin College. I worked on-deadline to get multiple interview sources to make the Friday print edition, as well as update the story online.
The story continues to be one of The Franklin's top-clicked and shared articles on the website.